Law Firm Website Basics: Typography, SEO, and Security

law firm website basics

Over the weekend, I, along with 500+ WordPress geeks, attended WordCampNYC hosted in the grand United Nations. We learned a lot and got to see why over a quarter of all websites – 75 million plus sites – use WordPress: the awesome community that contribute to making the platform robust, safe, and extensible.

If you have a hard-coded website and need a robust content management system, check out WordPress in One Hour For Lawyers.

On to some of the lessons learned which can be applied to all websites:

Typography

I’m not a font geek – yes they exist and they’re awesome – but the passion and deep knowledge of speaker Mel Choyce (@melchoyce) was infectious. Here are some basic best practices for text on your website and blog:

  • Pick body fonts with multiple weights (regular, bold, italics)
  • Font size: 14-22 pixels
  • Line height for body: 1.4-1.6x body font
  • Line height for header1.2 – 1.4x header font
  • Line length: 45-75 characters per line (including spaces & punctuation)
  • Avoid justified text
  • Don’t use 100% black

Check out these “font” sites

Google Fonts – Start here.
Beautiful Web Type – A showcase of the best typefaces from the Google web fonts directory.
Typewolf – What’s trending in type.
Font Pair – Helps designers pair Google Fonts together.
Font Squirrel – Quality free fonts.
Typekit – Subscription font service.

Want to know more? Get a copy of Matthew Butterick’s excellent Typography for Lawyers.

Search Engine Optimization

In her quick-fire session, Lulu D. Murphy (@WebSiteText) provided more useful tips in 10 minutes than I’ve seen covered in one-hour sessions. Here are some highlights:

What Google considers when deciding which websites to rank:

On-Page Factors

  • Keyword Research
  • Site Structure
  • Technical SEO
  • SEO Copywriting

Off-Page Factors

  • Inbound Links

The purpose of keywords and how to use them:

  • Answer a question
  • Solve a problem
  • Satisfy a purchase request
  • Teach about a topic
  • Map each page to a focus keyword
  • Use each focus keyword once
  • Link page content to other pages’ focus keywords

There’s lots more. Check out her useful SEO slides here.


Related: Optimize Your WordPress Blog With SEO Yoast Plugin


Security

In Security Isn’t an Elective, part of the dev track, George Stephanis (@daljo628) didn’t dig too deeply into code, making the session accessible for both developers and users. Below is a mashup of security tips for your website and generally:

When planning to build or move your law firm website, consider the WordPress platform. It’s open source, has an awesome community of developers, designers, and users, and is robust right out of the box.

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