How the Wrong Typeface Can Hurt Your Company

There’s a reason why companies pay thousands of dollars to branding consultants — it’s because aspects of your business, like the fonts you use, can have a larger effect than you might think on your bottom line. People are known to make snap judgments and move quickly from your material if there are issues like readability. […]

The post How the Wrong Typeface Can Hurt Your Company appeared first on designrfix.com.

Source Article