fairlife Teams Up With Checkered Flag Foundation for Better Half Dash

For ten months a year, Brad Keselowski, Paige White and their daughter Scarlett travel the country as Keselowski pursues his second NASCAR Sprint Cup Series championship.  On Thursday, October 6th, it will not be Keselowski behind the wheel, but rather White as she competes in the 6th annual running of the Better Half Dash at Charlotte Motor Speedway.  The Better Half Dash, hosted by Motor Racing Outreach (MRO), has become a staple charity event in the days leading up to the NASCAR Sprint Cup Series Bank of America 500 (October 8th).  It is an opportunity for the women of NASCAR to suit up and compete in Bandolero race cars to support causes they are passionate about.  For White, this cause is Brad Keselowski’s Checkered Flag Foundation (CFF).  Joining White and the CFF for the Better Half Dash will be health and wellness company fairlife©.

On a mission to provide better nutrition for the world, fairlife delivers consumers the protein and calcium they are looking for in their busy lives through nutritious, great tasting milk products.  Keselowski and White have been fairlife fans for the past two years and the product is a fixture in their home and motor coach at NASCAR races.  Daughter Scarlett is the newest member of the fairlife fan club.

“fairlife has been a staple for all three of us, whether at home or on the road” said White.  “We’re thrilled fairlife is supporting the Checkered Flag Foundation through the Better Half Dash. It should be a lot of fun as we work together on behalf of our veterans, first responders, and their families. With both Brad and my dad being racers, I am looking forward to taking my turn at the wheel!”

“We were introduced to Brad and Paige at the beginning of this year and learned of their personal story of how they discovered fairlife, how it’s integrated into their on-the-go lifestyle, as well as their passion for helping others through the Checkered Flag Foundation,” said fairlife Senior Manager of Partnerships, Greg Gerba. “Their authenticity for fairlife and passion for making our communities better resonates with us. Supporting Paige and the Foundation in the Better Half Dash is a great way to continue to introduce our company and family of products to a broader audience.”

About fairlife, LLC

fairlife, LLC is a health and wellness dairy company that produces and markets premium-quality, value-added, great tasting milk products – from farmers who share your values – crafted into real food nutrition that provides you with the vitality you need to live a fulfilled life. fairlife, LLC’s patented cold filtration process filters milk to increase natural protein and minerals and decrease lactose and sugar. In 2012, Select Milk Producers entered into a partnership with The Coca-Cola Company to form fairlife, LLC. The Coca-Cola Company is the distribution partner for the products that fairlife, LLC, creates, markets and sells. fairlife, LLC owns and operates its own state-of-the-art plant in Michigan. fairlife, LLC, produces fairlife ultra-filtered milk, a high protein, reduced sugar great-tasting milk for the whole family, Core Power, a high protein milkshake for athletes and fitness enthusiasts, and YUP!, a delicious line of flavored milks.

About Checkered Flag Foundation

The Checkered Flag Foundation was founded by Brad Keselowski and incorporated in late July of 2010 and received its 501(c)(3) status a few short months later.  The Checkered Flag Foundation strives to help those who have been injured while sacrificing for their community or country, including military members, veterans, first responders, and their family.  Since its formation, the Checkered Flag Foundation has raised over $1 million and has partnered with more than twenty (20) organizations to provide assistance.

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