Category Archives: business

10 Tips On How To Write Content For Your Website Or Blog

Writing blog articles or posts is very rewarding. The process allows for personal expression, and creativity. It’s also perfect for sharing knowledge and experiences. Blogs that accept reader feedback in the comments feature improves user engagement and also provides inspiration for the blog content. Is there a right or wrong way to write a blog? This of course depends greatly on why the…

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Top Benefits of Using a Software Consultancy Rather than a Programmer

No matter what kind of business you own and operate, without the proper technology tools it can be next to impossible to reach that next level in business. In fact, your current software and technology may be impeding your company’s ability to operate properly and thereby affect how satisfied your customers and clients are. At this point, many companies find themselves in the position of needing…

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Times Have Changed. Why Hasn’t Your Cybersecurity?

Chances are, if you have a newer vehicle, you start your car with an electronic key fob these days. And you may also unlock your garage or front door with an electronic keypad. You use these updated security systems for your home and auto… yet your computer networks still utilize ancient firewalls. Why? Hackers and cyber thieves learned to breach outdated anti-virus software and web gateways long…

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6 Ways to Improve Your Instagram Marketing Strategy

Is your business active on Instagram? Are you leveraging the platform to drive conversions and boost brand recognition? What does your Instagram marketing approach look like? If you’re not sure how to harness the power of the photo-based social media app, it’s time to start learning the in’s and out’s of Instagram. Everyone is logging in to the massively popular social media platform, which is…

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How To Spend The Money When You Get A Salary Increase

When things are going well at work and you’re getting promoted, you’ll get a nice boost to your salary. It’s often tempting to spend all that money on luxuries like a vacation or a new car, but it’s not always the most sensible choice. That money is an opportunity to sort out your financial situation and improve your position for the future. If you’ve just been given a pay rise or a big bonus…

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10 Steps To Take To Make Your Business Successful

Succeeding in the world of business and harsh competition takes endurance and tiresome work because there is no fairy godmother here. Once you decided to set up a new business, be ready to sleep less, eat less, and party less to expand your company and grow as an entrepreneur. Remember that regardless of your business idea and uniqueness of your company, the formula of success is relatively…

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Better Research Sells More In Lead Generation Campaigns

Marketing departments have a problem: Only 17.3% of companies are reaching their sales leads targets. Part of the problem is that marketing departments and sales seem to evaluate their performance in vastly different terms. While marketing departments ranked digital marketing as 65% more effective than sales departments, sales departments selected telemarketing as their pick for most effective…

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What to Do and What Not to Do When Launching a New Product

Although it might sound absurd to say that every business is a marketing business, there is a deeper truth to this statement. It’s not a flat denial that there is a wide range of businesses providing different goods and services in all sorts of industries. It’s actually saying that unless a business gets good at marketing, it won’t stay in business for long. Despite some businesses claiming that…

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Social Media Marketing Strategies For Your Online Business

Are you currently running a business and looking for ways to find new customers? If so, you should definitely get involved in social media marketing (SMM) as soon as possible. There is no doubt that social media can be very effective for pretty much any modern business. Nevertheless, there is a fine line between using social media and using it effectively to boost your business. If you want to get…

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Overcome The Challenge Of Shipping Technologies Overseas

If you’re a reseller who has attempted shipping your expensive IT equipment to a client in another country, and experienced an unfortunate delay, you’re aware that the complexities of cross-border transactions should not be downplayed. When dual-use goods arrive at the border, customs personnel treat the materials with great caution, because they can be used for both civilian and military…

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