- Christmas trees can harbor various insects.
- Vigorously shake the tree before bringing it into your home.
- Look out for bird nests, since they may contain parasites such as mites and lice.
- Spruce spider mites appear as tiny red and brown dots when shaken out of Christmas trees.
- Some Christmas tree hitchhikers are Spiders, Cinara Aphids, Bark Beetles, Mites & Psocids (Bark Lice).
- Insects brought into the warmth of a home behave as though spring has come and become active again.
- Cinara Aphids and their eggs are often hidden down inside the lower branches of Christmas trees where they are hard to find.
- The Praying Mantis and Gypsy Moth will lay eggs in Christmas trees. Look for the walnut-sized tan egg masses. If you find any, remove them.
As of late, we’ve been writing a ton about virtual law firms and the need for a pretty killer website. Regardless of whether your practice is online or at a brick-and-mortar location, it goes without saying that your online presence should exist for one reason and one reason only: to convert visitors into paying clients.
Don’t get me wrong; your website should also be informative. But unless visitors have a simple and clear pathway to conversion, your site is essentially worthless. Here are four things you can do on your law firm website to make sure that you increase your chances of conversion.
Have a Clickable Phone Number in Your Header
There are two things I know to be true. The majority of internet searches are now being done on mobile devices, and the copy-paste functionalities on these mobile devices are absolutely horrendous (try teaching your technologically impaired parent how to “tap, hold and release”. It ain’t happening.).
Save your visitors the aggravation by making sure the phone number on your website is in a high-traffic location such as your header. Not only that, make sure it’s interactive! By working just a little bit of html magic, you can make it so that your phone number, when tapped on, will automatically initiate a phone call. Easy peasy.
Check out this short tutorial HERE.
Have a Compelling Call to Action
A call to action,or CTA, is a button or a banner that prompts someone to click on it and do something. You might have seen CTA’s on website that prompt you to download an e-book, sign up for a mailing list, fill out a contact form, etc. The possibilities are endless!
Examples of CTA’s:
The main CTA running throughout your site should be for a visitor to contact you. It can be done in the form of a graphic or text. Make sure your CTA is incredibly obvious and appears on multiple pages throughout your site, not just the home page. You want to give visitors as many opportunities as possible to contact you without them having to navigate back to previous pages or wasting precious time looking for a form to fill out.
It’s not enough to have your call to action on each page of your site, but you must make sure that your CTA is compelling and stands out. There are a few ways to achieve this:
- Make sure to chose a color for your CTA that sets it apart from other content on the page. You want peoples’ eyes drawn to it. Take care that the color doesn’t clash, otherwise it might have a negative effect on visitor conversion.
- Place your CTA high on the page. You don’t want a visitor to work hard to find it! In today’s society of minuscule attention spans, you want to make sure your CTA is one of the first things people see on each page.
- Use simple, strong wording to create a sense of urgency to get visitors to click and convert. “Call Us” is ok, but “Call Us Now for a Completely FREE Consultation” is much better. You may also choose to add some pronouns to personalize your CTA even further. “Call Now for YOUR Completely Free Consultation”. That’s the ticket.
Use Trust Badges
The internet has made our society a culture of visual consumption, and the phrase “a picture is worth a thousand words” has more merit than ever before. Colorful, easy-to-recognize badges will go a long way.
But what are these “badges” that I am referring to? If you’ve ever won any awards or accolades in the legal world, there is usually an accompanying visual “badge” to go with it that you can show off. These badges are known as “trust badges”, because they show to the world your experience, recognition, trustworthiness and credibility without you having to type a single word.
Some prime examples of legal “trust badges” are those from Super Lawyers, Avvo, and Martindale-Hubbell. You can normally retrieve the code for these badges from your profile on these sites to make it easy for you to add them to your own webpage.
Examples of trust badges:
Make Sure Your Contact Forms are Easy to Fill Out
You can have the best looking legal site in all the land, but if your contact form is so long that a potential client needs the entire afternoon to fill it out, you’ve got a problem. Ask for only the bare minimum on your contact forms; name, phone, and email will suffice in most cases. Any more than that and you greatly increase the likelihood of people bouncing from your site without filling out anything at all.
Try to personalize the submit button as well! Make your visitors believe that the form is going to a human being and not just to some random inbox in cyberspace. For example: try using “Contact Me” instead of “Submit”.
Of course, it’s always best to A/B test the heck out of everything to see what works best with your demographic. There are certain sites such as Convert.com that will allow you to test out variations of anything on your site and see what works best. Keep trying out new ideas and keep those conversions coming!
The post Four Can’t-Miss Tips for More Law Firm Website Conversions appeared first on Legal Productivity.
“When I first had the idea for nood, my motivation was somewhat self-centered. I was frustrated that @instagram was dictating what and how I wanted to post – specifically regarding my work as a model. Through the development process, I became saddened and determined as a woman. I realized that this issue was so much larger than myself – no one should tell any human how to represent their body. Women are over-sexualized in almost every aspect of their lives. They deserve to take ownership of their bodies and to represent them on their own terms. Always. Watching the freedom, vulnerability, and bravery that #breastsupport brought about was an unparalleled experience that moved me in a way like no other. Thank you to all that participated, especially my @shethinx fam!” – Melina @melinadimarco #breastsupport #breastcancerawareness #noodfornude #nipsonnips #genderequality #freethenipple
While frecent years have been all about the butt, 2016 was most definitely the year of the nipple. On catwalks, sets and the streets of New York (because laws), Kendall Jenner, Rihanna, and Gigi and Bella Hadid unabashedly bared their girls. Needless to say, fashion fanatics followed suit. “I’m weird! I love my tits being out, it’s like one of my things, I guess,” Kendall’s remarked on the subject.
Model Melina DiMarco, creator of photo-editing app Nood, takes a more profound stance on the issue. To DiMarco, there’s “nothing wrong” — or weird — with being nude. Rather, the real issue is that society misperceives and over-sexualizes the female form. Which is why, after Instagram repeatedly censored DiMarco’s nipple-freeing posts, the model decided to take matters into her own hands.
A photo posted by nood (@nood.life) on Aug 23, 2016 at 5:37am PDT
Tired of concealing her ladybits with cutesy emojis, DiMarco developed an app that covers your nipples and nether regions with anatomically correct illustrations. “I thought about what the real issue is here and I knew that the way that the female form was being perceived was wrong,” DiMarco told Mic, referring to the way Instagram restricts women, but not men, from showing their upper bodies. “I was like OK, I can’t post what I want, so what if I post nipples on top of nipples?”
“The use of the app is meant to be temporary. I wanted to make this statement of nipples on nipples and at some point, social media is going to need to revise their policies,” DiMarco continued. “The hope is that if you see the female form or the body with these stickers, maybe the body can be desexualized.”
The stickers can be edited to be larger or smaller, made to mimic an au natural or post-Brazilian look. DiMarco also designed C-section and mastectomy scar stickers and period blood and breast milk driblets for those who want to keep it really real.
“This is the face you make when you ask your female friend why she put on a shirt for your day out on the beach and she said “because if I don’t wear a shirt I’m immediately signaling to the world that I’m a sexual object up for debate instead of just @zacefron’s friend on the beach” and you’re like, “I’m Zac Efron and I honestly had no idea about this double standard.” – Courtesy of @teenvogue #noodfornude #pride #genderequality #freethenipple
A photo posted by nood (@nood.life) on Nov 19, 2016 at 5:22am PST
It’s a no-judgment, gender-inclusive tool. “I’m really hoping it’s an app for all people,” DiMarco shared. “Women who are more modest can use stickers that aren’t necessarily the nipples, and people who don’t identify as women can too.”
At the moment, however, it’s an app for no people — the Apple app store judged Nood to be “objectionable material.” But DiMarco hasn’t given up. For your part, you can express your support for Nood by signing her Change.org petition. In the meantime, for those wishing to #FreetheNipple there’s always Twitter and — if you’re located in New York, Hawaii, Maine, New Hampshire, Ohio or Texas — the streets.
The post This App Helps You #FreeTheNipple on Instagram Once and for All appeared first on theFashionSpot.
For a new business person, getting products online and building their online presence can be the hardest task that they have to overcome. The online world can be a daunting one, with laws and regulations paving the way to confusion and doubt. Thankfully, there are plenty of tools that you can use to make your life easier, in this regard. And, to help you out, this post will go through some of those options.
Of course, when it comes to removing stress, it’s usually best to put it onto another business’ shoulders. With a community-based marketplace, you can do just that. Instead of hosting your own online store, you create a store page on their site and sell your products through them. This isn’t appropriate for all products, but you can usually find a website for most crafts. Etsy.com, for example, is a great place to sell anything artsy that you create at home. This sort of website is a great place to start as a business. It means that you’re not tied up to paying website hosting fees or setup costs, and you benefit from an active community that’s already been built.
As your business gets bigger, though, you might want to look to something more professional. But, if you’re not a web developer, it can be hard to make a site by yourself. Thankfully, services like Wix and Squarespace allow you to create a website in a similar way to creating a social media page. You don’t need to do any programming; just drag and drop, while filling in information about products. With this sort of service, the entire purchase and checkout system will be handled for you. This takes away a lot of risk when it comes to handling your customer’s information. And, it also limits the amount of work that you have to put into getting the site built.
Something More Unique
Of course, though, sometimes these services won’t provide you with something unique enough. So, you may have to get some professional help. Nowadays, it’s almost entirely pointless to build your own e-commerce system from scratch. Simply because so many systems already exist, that you can purchase and use on your own site. A great example of one of these services can be found in Magento. It can handle all of your customer facing systems, as well as your backend. In fact, you can almost entirely build a website using Magento alone. Magento development is a common career path for web designers. So, it’s always easy to find someone that can help you with your Magento site. But, these services are usually very well documented. This means that if you’re confident with computers, you will probably be able to at least make a start on your website.
Of course, it’s important to do plenty of research when it comes to any venture like this. You need to make sure that you understand the laws and regulations of your country and the countries you plan to operate in. But, other than that, there’s not much to it!
People spend maximum marketing efforts to drive visitors to your website. But, driving more visitors to website is pretty enough? Well, bringing quality visitors to your website is just the baby step. Once they arrive at your website then what’s next? Are those visitors converted into quality inbound leads? If the answer is “NO” then […]
The post Convert Your Visitors Into Prospective Customers With Eye-Catchy Call To Action appeared first on designrfix.com.
True, the fashion industry is more inclusive than it was five, ten years ago. Season over season, more models of color walk the catwalks and peer back at us from major ad campaigns than ever before. Still, during the most recent (Fall 2016) ad season, white models were cast 76.7 percent of the time, while only 11.2 percent of jobs went to black women.
Liberian model and blogger Deddeh Howard is understandably tired of seeing the same (white) faces dominating billboards and fashion glossies while other stunning, qualified, diverse models are needlessly overlooked.
She’s also over competing with fellow black models for the limited opportunities afforded them. “Even though I was told by agencies that I have an amazing look and [they] wish they could represent me, they already have a black model. Besides having an abundance of white models. It seemed as if one or two black models on the roster are enough to represent us all. When you are told that, trust me, it feels bizarre,” the model lamented on her blog. But rather than hang her head in defeat, Howard decided to prove her capabilities in the clearest way possible — through pictures.
In a series of images called the Black Mirror project, she and photographer Raffael Dickreuter (who just so happens to be Howard’s beau) recreated major campaigns that originally featured white models. The perfectly executed shots serve as proof of Howard’s skills and the absurdity of pigeonholing models based on their skin tone.
When choosing which adverts to reproduce, Howard looked to brands that repeatedly shun models of color. “The first criterion was to identify brands that truly never or almost never use black models and where we felt strongly that black models would look great representing them as well. We were surprised to find out that there were so many of them,” Howard told Mic. “Then for each brand we tried to find a shot that was ideally famous and striking at the same time and that would look great when being re-shot. In the end it was important to have a diverse collection of different products as well, covering sunglasses, bags, jewelry, etc. to cover a broad range of the fashion industry.”
Ultimately, Howard and Dickreuter targeted Chanel, Guess, Victoria’s Secret, Calvin Klein, David Yurman and Louis Vuitton, to name a few. (Might we suggest the next round feature Valentino and Moschino?) Check out the telling shots in the slideshow below.
The post This Black Model Is Calling Out the Industry by Recreating Whitewashed Campaigns appeared first on theFashionSpot.
If you’re a driver looking to start his own business don’t settle for a taxi company. Luxury private transport hire is a lucrative business that many have made a career in. And whilst the clientele may be more demanding in this sector, such can work can often be a lot more rewarding! Here are some taxi alternatives that may give you the drive to start your own business!
A classic car isn’t as expensive a purchase as you might think, especially as many are exempt from road tax. You can further make your money back by turning your classic car into a business opportunity. Many would love the opportunity to be chauffeured around in a Rolls Royce or a Mustang for the day. Many choose the wedding day as this perfect opportunity. Given people are always getting married and classic cars are only getting rarer, you can guarantee you’ll always find a demand for this kind of business.
Owning a limo can make you hundreds in a night. Businessman wanting to travel in style and party-goers wanting to feel like celebrities all pay good money to hire a stretch limousine. There are various vehicle types available including your traditional limos and more modern hummer varieties. The cost of a vehicle can be steep, but like all these transport hire businesses, you can make a swift return.
This fun business idea takes your average urban commuter transport vehicle and turns it into a nightclub on wheels. Party buses extend the idea of limos and are able to fit even bigger parties on board, allowing an even greater amount of space to move around. They ensure that the party never stops and that groups of people can go crawling bars without ever having the chance to sober up. The cost and permit to purchase one is far greater due to the size of the vehicle, but due to party size that it can serve, you can charge even greater rates.
An even more quirky alternative to the party bus, some have even turned fire engines into transport systems. Generally this is an extra service provided by fire companies, but you can buy an ex-service model and dress up as a fireman and who else is to know? Needless to say, these are very popular amongst hen parties.
Horse and carriage
You said modern transport had to have an engine? For those eager to soak up a bit of romantic tradition, a horse and carriage can be the perfect taxi service. Obviously you have the maintenance costs of looking after horses and you’ll need some training dealing with these animals and a license to take them on the road. However, when calculated, it can work out cheaper than a road vehicle. A carriage doesn’t cost much to buy or maintain. And instead of petrol, you just need to ensure your horses are well fed. Medical costs may even be less than vehicle repair. A possible option for animal lovers.
Make a glam bronze button-down the centerpiece of your outfit, then take your styling cues from the 80s. (Read: show more than a little clavicle.) Slip on some luxe wide-leg pants and pointy jewel-tone heels and get the party started.
Bring the lampshading look into 2017. When the setting is dark (or fuchsia), make your presence known in an oversized glittery tee, opaque tights and patent over-the-knee boots.
Abide by the dressy dress code in a rich velvet-on-velvet getup. To avoid even the suggestion of gaudiness, keep your metallic accents below the ankle.
Pay homage to the year’s hottest trend: proportion play. Pair a chic, über long-sleeve crew neck with a voluminous glittery maxi. Ground the ensemble with brown leather boots.
Image: Melodie Jeng/Getty Images
A silky peplum bodice worn with hanger-fresh pants in an unexpected (but not clashing) shade is a sultry yet sartorially safe bet. Finish off your femme fatale suiting with a velvety blazer and heels. Get your shimmer fix by way of a silver choker.
Image: Caroline McCredie/Getty Images
Stay true to your perennial sporty vibe in a baseball jacket and statement maxi combo. Keep things interesting in gold-accented shoes as reflective as your end-of-year mood.
Image: Vanni Bassetti/Getty Images
You can’t go wrong in a champagne duster dusted with glitter. Per 2016’s International Model of the Year, wear with a matching mini and neutral blouse. To bring Gigi Hadid’s daytime look into the night, we’d swap her white button-down for a silky ivory number. Her glitzy footwear and clutch can stay.
Image: Timur Emek/Getty Images
When the clock strikes 12, hook up in a glam yet down-to-earth hookup. Hopefully, your New Year’s kiss also fits this criteria.
Image: Antonio de Moraes Barros Filho/WireImage
A silvery, floor-length skirt (this one’s Lanvin) adds stratospheric glamour to any outfit. Dress it down with box-fresh tennis shoes and a band tee or up in a black tulle top, depending on your plans/whims.
Image: Ernesto Ruscio/Getty Images
Watching the fireworks or — horror — the ball drop? This is your (Tome) coat. Pair your statement outerwear with a neutral white sheath and nude heels.
Image: Kirstin Sinclair/Getty Images
Screw heels. Dance the night away in metallic platforms and remain cozy while doing so in champagne sweats and drop-waist tulle skirting. After all, you have to make it to at least 12 o’clock.
Image: Kirstin Sinclair/Getty Images
The 90s happened nearly 30 years ago and we’re still not over slip dresses…with good reason. Team the eternal piece with a lengthy plait, a fashion-forward purse and glimmering chandelier earrings. Faux mink coat optional.
Pair golden pleats with semi-sheer polka dots, shiny hosiery and holiday apropos heels for a quirky yet somehow not clashy look (from Topshop).
Image: @manrepeller (Obviously.)
You’ve probably caught on by now, but the basic formula for tasteful shimmer goes something like velvet plus metallics equals fashion gold. Take a page out of the often imitated, never duplicated Cipriana Quann’s book and keep the combo fresh with idiosyncratic pairings (e.g., bandeau top, turtleneck dress).
Cipriana Quann’s twin and partner in crime TK Wonder is another fan of texture play. Like us, she too is an advocate of the sheer overdress. For fancier fêtes, grab one that’s sequin embellished and fur-lined (then reach for a thick overcoat).
Yes, you can wear a full-on glitter gown without being mistaken for a certain object perched above Times Square.
Especially if you wear a sleek, ultra longline blazer over your eye-catching frock.
By the way, the Haim sisters and Reformation dreamed up a stellar New Year’s Eve collection that basically solves all of your December 31 dressing problems. Sure, we could’ve told you this 19 slides ago, but where’s the fun in that? Here, Alana Haim rocks the Ref x Haim Toluca Dress.
Image: Courtesy of Reformation
New Year’s Eve is just around the corner and the expectations — sartorial and otherwise — are mounting. Whether you’re hitting up an over-the-top shindig that would make Truman Capote proud or ringing in 2017 at home with dear friends (Seamless and Netflix among them), the night merits an extra special outfit. Over the years, “extra special” has come to mean “ultra high wattage,” but we understand that full-on sequins isn’t everyone’s cup of champagne. That said, those who eschew the quintessential glittery cocktail attire still want a look that’s eye-grabbing and festive. And there’s no shortage of strategies for composing such a thing — after all, metallics were one of 2016’s (may it rest in peace) standout trends. Above, we’ve rounded up 20 tastefully sparkly New Year’s Eve outfit ideas to suit any glitter tolerance or venue. May 2017 be your most fashionable year yet!
[ Next: 25 Easy Ways to Wear Glitter Makeup IRL ]
The post 20 Tastefully Shimmery New Year’s Eve Outfit Ideas appeared first on theFashionSpot.
All business owners know that marketing is one of the most important parts of the whole procedure. As long as you have a decent marketing campaign, you are likely to be successfully drawing customer in. And as long as that is the case, your business is likely to continue growing in a healthy manner. Part of the problem here, of course, is that many otherwise successful entrepreneurs do not know how to properly market their business. In this post, we are going to look at some of the top marketing tactics which you really need to know about. Let’s take a look and see what they are.
There are plenty of recent advances in the world of marketing, and the savvy business owner would do well to keep on top of these changes as much as possible. One of the most powerful revelations in recent years is the discovery that the consumer responds highly and quickly to personalised messages, when compared to standard blanket messages. What this means for you is that you should try to learn what it is that drives your customers as best as you can. The more you understand them, the more personalised your messages will be. And this will result in much more effective marketing from the word go. Segment your audience into the smallest possible groups for added effectiveness here.
Core Focus On Web Presence
We all know that a business’ web presence is a hugely important part of the marketing process. But getting to the point where it is as effective as possible to as many people as possible is a real challenge, even for the most advanced of marketers. Many businesses find that redesigning their website and re-engaging with their social media platforms is a powerful way to bring in more people in a short space of time. And you might decide that hiring the help of a firm like Milgrom Marketing Inc. is the quickest way to make this process as effective as possible. Whatever you do, make sure you always have a keen focus on your web presence, as it will always form a large part of your campaigns.
Make The Actual Act Of Buying As Easy As Possible
Marketing, remember, is not just about how you promote your business – that is just one arm of marketing. One other part of marketing which is particularly important for any business is the customer-facing delivery of services and goods. This is hugely relevant, as how your customers feel during the process massively affects the general overall feeling towards your business. It is a great idea, therefore, to make the actual act of buying as free and easy and clutter-free as possible. That way, you can be sure that your customers will speak much more highly of your business. From this is likely to grow a considerable boost in sales, as more and more people learn of how effective and straightforward your service is. Ultimately, treating the customer well is the best kind of marketing of all.
For any small business, a blog has the potential of doing a lot. Some of these functions include: assisting in customer interactions, attracting potential clients, publishing one’s thoughts, and getting attention from the search engine. Being a small business, a simple design can be used to save on costs. In recent time, blogs have become […]