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WordPress SEO Checklist: Best Tips for 2017

Some people say that SEO is dead now as they find SEO technics and hacks, which they are used to, to be outdated and not bringing the results they used to bring some 3 or 5 years back. Does this really mean that SEO is dead and you can cast it aside? Actually, no. SEO […]

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Challenging Glacier National Park Hikes

4 Best Challenging Glacier National Park Hikes Are you ready to graduate from easy and intermediate hikes in Glacier National Park? You’ve gotten familiar with bear spray, blister prevention and treatment, and how to treat water? Awesome. You may be ready for what we like to call challenging Glacier National Park hikes! These are strenuous […]

The post Challenging Glacier National Park Hikes appeared first on Glacier Guides and Montana Raft.

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Marketing Tips from Ten Successful Lawyers

marketing tips from successful lawyers

 

Marketing is essential for law firms, but it’s not always easy to get it right. Here, ten successful lawyers share the tips that worked best for them:

“Roll up your sleeves.  If you think you can just outsource marketing, you’re wrong. No one knows your firm and practice better than you do.  If you leave it to outside vendors only, you’ll likely end up with a generic product that will put your prospective clients to sleep.”  —James Goodnow, a Personal Injury attorney whose firm has locations throughout the country

“Creating a blog with fresh, interesting, and original content is an extremely important marketing tool.  You can look at 20 lawyers’ websites, and they all usually look pretty much the same.  How many ways can you tell someone that you know how to defend a DWI charge?  But with a blog you can show everyone not only what you know, but you can really let your personality come out and show everyone who you are. I say this even though my own blog is very new, but I’m working on it and plan on continuing to produce useful and interesting material.”—Glenn Kurtzrock, a Criminal Defense attorney in New York

“Allow real clients to tell their own stories, in their own words. Our website features videos from clients who talk about their experience with our firm. New clients often tell us they decided to hire us after watching those videos.” —David L. Scher, an Employment Discrimination attorney in Washington D.C. 

“Develop relationships within your community and don’t over-extend yourself. We’re located in a smaller geographic region, but some of our best cases, and the vast majority of our referrals, come from past clients and other attorneys within the community. When people recognize that your passion extends to them beyond the financial relationship and you are truly looking out for their well-being, they will reciprocate. We pay the highest referral fees to other attorneys allowable by the state bar and have paid out hundreds of thousands of dollars to other attorneys for these referrals.” –Brian O’Neill, a Personal Injury lawyer in San Luis Obispo, California

“Look for ways to provide added value to clients and prospective clients. Whether it is an article, an alert about a change in law, or even a seminar hosted in connection with other professionals who provide relevant services, I have found that providing extra value, above and beyond legal representation, is a great way to keep existing clients happy and obtain new ones.” —Callan Stein, who practices White Collar Criminal Defense, Civil Commercial Litigation, and Healthcare Litigation in Boston

“Find a great person or company to help with you SEO. You want someone who is honest, competent, and resourceful. And understand that you are responsible, in part, for doing your SEO. It’s too important to completely delegate.” —Evan Walker, a Personal Injury lawyer in San Diego

“Talk to your fellow human beings, and occasionally call them by name. (Sadly, I am not kidding. Just doing this alone sets you apart).” —Roger Austin, who practices Election Law, Administrative Law, Real Estate, and General Civil Law in Gainesville, FL

“Don’t spend money on marketing unless you have a clear understanding of the costs and benefits. There are plenty of free or cheap marketing tools out there, so it’s easy to be patient and fully vet something that costs a lot of money.” —Charles A. Krugel, who practices Labor and Employment Law and is a Human Resources attorney in Chicago

“Focus on a niche area of law and regularly publish and lecture on the topic.  You will learn one topic very deeply and your reputation will grow as a expert in that field.” —Daniel Hamilton, a Criminal Defense attorney in Memphis

“Marketing is the life blood of your revenue stream. Invest in the strongest online presence you can, and make sure you measure and update your strategy on a regular basis.” —Jared Staver, a Personal Injury lawyer in Chicago 

 

The post Marketing Tips from Ten Successful Lawyers appeared first on Rocket Matter.

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Alexa Chung, Ashley Graham and Doutzen Kroes Pose Topless for Love Magazine

@theashleygraham for @thelovemagazine Styled by @kegrand @babbym @_charlesjeffrey Hair by @ashleyjavierhair Makeup by @hungvanngo

A post shared by Patrick Demarchelier (@patrickdemarchelier) on Jul 19, 2017 at 7:39am PDT

Alexa Chung, Doutzen Kroes and Ashley Graham radiate body confidence in a new Love magazine shoot lensed by the legendary Patrick Demarchelier. While the concept behind the series remains unknown, the black-and-white photos, which show the models in various states of undress, already have social channels buzzing.

Graham poses in naught but a trenchcoat, which sits draped over her shoulders. Her hair’s done in classic Hollywood waves, her eyes accented with smoky shadow. The model, author and body positivity activist, who recently told Glamour she’ll only submit to tasteful nudes, covers her breasts with one arm and her womanhood with a deftly angled leg.

@doutzen for @thelovemagazine Styled by @kegrand @babbym @_charlesjeffrey Hair by @ashleyjavierhair Makeup by @hungvanngo

A post shared by Patrick Demarchelier (@patrickdemarchelier) on Jul 19, 2017 at 7:44am PDT

Kroes, who featured on the most recent cover of Vogue Japan — and in the box office hit Wonder Woman — strikes a more modest pose. Kroes’ naked form is turned away from the camera. She sits with her right knee to her chest, her eyes gazing out into the distance. Though the model-turned-actress is completely nude, hers is the most SFW snap.

Chung, meanwhile, bares all — from the waist up (#FreeTheNipple, y’all). Though topless, she wears the most clothing. Her lower half is styled in impeccably form-fitting jeans (a Chung signature) looped with a clear Perspex belt featuring an OTT buckle. (Trend alert.) Unlike Kroes, the designer/app entrepreneur/UGG enthusiast strikes a defiant power pose. Her hair, done in a 60s bouffant, is similarly space-commanding.

@alexachung for @thelovemagazine Styled by @kegrand @babbym @_charlesjeffrey Hair by @ashleyjavierhair Makeup by @hungvanngo

A post shared by Patrick Demarchelier (@patrickdemarchelier) on Jul 20, 2017 at 12:46pm PDT

Needless to say, all three women look incredible. We’re excited to learn the concept behind the editorial when the new Love hits newsstands on Monday, July 24.

[ via Allure ]

The post Alexa Chung, Ashley Graham and Doutzen Kroes Pose Topless for Love Magazine appeared first on theFashionSpot.

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Where Should Your Marketing Budget Go? Four Outside the Box Ideas That Work

Big or small, knowing exactly where to allocate your marketing budget can be a massive headache. Regardless of how much you have to spend in terms of time and cash, it certainly pays to think outside the box in terms of how you get your brand’s message out there. Think about it. The tried-and-tested principles of traditional content marketing and social media are pretty widespread. Meanwhile…

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Brad Looks for First Top 5 Finish at The Brickyard

Roger Penske has been one of the most successful owners at the hallowed grounds of the Indianapolis Motor Speedway with 16 Indy 500 victories to his credit. But The Captain is yet to win at the famed Brickyard in Monster Energy Cup Series racing—something Brad Keselowski hopes to change this weekend.

“Winning at Indianapolis would make me so proud for Roger,” Brad said. “It definitely gives you a sense of pride when you go to Indy as a member of Team Penske. You look at everything Mr. Penske has been able to accomplish there in open-wheel racing.”

The 2.5-mile track is one of the few where Kes has raced exclusively under the Penske banner, never finishing outside of the Top 25. In his seven starts, Brad has managed to avoid calamity and not only be there at the finish of the race, but complete every one of the 1134 possible laps.

First meeting IMS in 2010, BK started the race from 11th and even found trouble towards the front of the pack. In the opening laps, a competitor took a slight trip through the grass and kicked some soil up – with a chunk landing in Brad’s grille opening. An early pit stop put the team behind a step, but they stayed resilient and rebounded to 19th at the end.

In both 2011 & 2012, crew chief Paul Wolfe put the No. 2 team in a position to win, but late-race restarts didn’t work in their favor, resulting in ninth-place finishes each year. As a shot caller, Wolfe is confident in the package he’s bringing to the track.

“Indy is a unique circuit, but we think we have something for it. Our set-up for this track has similarities with the Pocono package, and we were pretty good there. Strategy and track position are going to be key come race day, but we feel good about our chances.”

Those ninth-place finishes stand as BK’s career best on the Cup circuit at Indy, making it the only track were he hasn’t logged a Top 5.

But while he hasn’t kissed the bricks at the Cup level, he is one of few to have done so at the XFINITY Series level. In 2012, Kes took the chance to hone his skills on the relatively flat Indiana track, and he claimed the inaugural NXS victory at the historic racing venue.

On the MENCS side, he’s kept the Deuce out front for a collective 76 laps, but there’s no doubt that the midwestern driver wants to lead one more lap, and emerge victorious at the most prestigious track from the region.

“It would be one of the coolest things I could ever do in a racecar if I could get him [Roger Penske] his first win in the Brickyard 400. We’re going to give it our best shot this weekend.”

BK entered the season with two tracks where he hadn’t recorded a Top 5 finish: Indy and Sonoma Raceway. He checked the tricky California road course off that list with a P3 finish a month ago. See if he can check the second box when the Brantley Gilbert Big Machine Brickyard 400 goes green on Sunday, July 23 at 3 p.m. ET, live on NBC.

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Top Five Benefits of Attending Legal Conferences

benefits of attending conferences

 

Over the past few months, Rocket Matter has met thousands of attorneys and others in the legal industry at bar association annual events and other conferences. I’ve been lucky to attend some of these events in states throughout the country, and I’m blown away by just how beneficial they can be for law firm firms.

Here are the top five benefits of attending your state or local bar association’s conferences as well as other conferences throughout the year:

Lots of CLE Credit
If you’re in a state that has mandatory Continuing Legal Education requirements, you may be familiar with having to rush to complete them before the deadline. “Because of sponsorships and keeping costs down, attendees to our annual conference only paid $185.00 for an entire year of CLE credit, plus free parking and fabulous food,” says Sheila Baldwin, the Member Benefits Coordinator at the State Bar of Georgia. Their 2017 Solo & Small Firm Institute that I recently attended was only one-and-a-half days, but it was packed with useful CLE sessions on everything from marketing to implementing practice management software in your firm. So not only did lawyers complete those CLE’s, but they also got a lot of valuable info that they could use back at the office.

Direct Access to Leading Experts
It’s one thing to call a legal services vendor and talk to them over the phone, but it’s quite different when you’re face-to-face and can have a real exchange on problems your firm is facing. Most of your state or local bar associations look to have informative content from people who are trusted experts in their field. The State Bar of Georgia, for instance, had national speakers such as Steve Best of Affinity Consulting and Catherine Sanders Reach, who is the director of Law Practice Management & Technology at the Chicago Bar. You have the unique opportunity to not only sit in on their sessions and learn something new, but you can also speak to these experts about specific issues pertaining to your firm. You can also meet legal tech leaders and learn about products and services such as Rocket Matter and LexCharge that can make your life much easier. And you can hang with really smart, fun people like Tom Lambotte of GlobalMacIT.

 

Cool Swag and Prizes
Vendors clearly want to talk to you, and so they often have really cool swag to entice you over to their booth! Rocket Matter has given away dancing robots, fidget spinners, chip clips, and a really informative book on Payment Processing For Lawyers. One of our favorite swag items ever was at ABA TECHSHOW: Puppies! (You could adopt them on the spot!) There are also often awesome raffles and giveaways for things like Fujitsu ScanSnap scanners, LegalBoards, and Amazon Echos. Even if you’re not into swag and giveaways, your kids (or nieces or nephews) will thank you: Our dancing robots and fidget spinners were a huge hit among parents.

Rocket Matter conference swag

 

Opportunity for recognition
Most annual conferences have luncheons or dinners that recognize outstanding practitioners or attorneys who have logged enormous amounts of pro-bono hours. For instance, the Massachusetts Bar Association’s Access to Justice Awards honored seven attorneys and one firm, recognizing their service to the community. This annual dinner was sold out. Attending these events is a great opportunity to support your peers and learn about ways that you may be able to make a bigger contribution to the legal community.

Networking
Legal conferences are usually a good mix of business and pleasure. Events such as lunches, dinners, happy hours, cocktail parties, and even the occasional 5k are a great way to have more casual conversation and make meaningful connections. There are also niche conferences, like MacTrack Legal (a tech conference for Mac-loving lawyers), that are great events to meet like-minded attorneys, make new friends, and reconnect with old ones. These extra events make it easy to connect with others in your industry in casual settings.

Bottom line: If you’ve never been to a conference before, you have nothing to lose but a lot to gain. We hope to see you at one of these fantastic events soon!

 

 

The post Top Five Benefits of Attending Legal Conferences appeared first on Rocket Matter.

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A Bevy of Diverse Models Star on UK Harper’s Bazaar’s ‘Garish’ August Covers

Models continue to reign supreme at UK Harper’s Bazaar during 2017, with Karen Elson appearing on the June cover and a beaming Ashley Graham fronting July. Now, Bazaar‘s series of colorful August covers features diverse beauties including Irina Kravchenko, Lara Mullen, Ling Chen, Malaika Firth and Polina Oganicheva. Photographed by British Bazaar staple Erik Madigan Heck and styled by Leith Clark, the girls star on the magazine’s six unique covers to celebrate the new season.

UK Harper's Bazaar August 2017 by Erik Madigan Heck

IMAGE: HARPERSBAZAAR.CO.UK

Overall, the covers weren’t well-received by our forum members. “I hate when they put any editorial shot as a cover. It’s so clueless to think just anything can work as a cover,” said A.D.C upon seeing the subscribers cover (above).

“Exactly!” agreed Miss Dalloway. “Justine Picardie is so clueless. Listen, I do appreciate her supporting models for the covers, LOVE IT! But she needs better execution, the issues are also terribly boring. It’s just a snoozefest! Irrelevant snoozefest!” 

“Whoever thought this shot would work as a cover image must have been high,” stated a far from impressed apple.

In agreement over how underwhelming everything looked was honeycombchild. “Ergh, the British monthlies make me so sad lately. There was a time when British Harper’s and ELLE were just nailing it repeatedly. Everything has just gone so off the boil, across the board,” he shared.

“The newsstand cover (below) is the most garish thing I’ve seen for some time. Maybe if you really like yellow,” tigerrouge said.

“A complete mess. What’s with all the different covers? British Harper’s Bazaar has become so bland. The only thing I like is the choice of models,” reasoned magsaddict.

UK Harper's Bazaar August 2017 by Erik Madigan Heck

IMAGE: MODELS.COM

Check out the remaining covers, see what else the issue has to offer and come join the conversation here.

The post A Bevy of Diverse Models Star on UK Harper’s Bazaar’s ‘Garish’ August Covers appeared first on theFashionSpot.

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How Changing Jobs Can Help You to Succeed and Reach Your Goals

While it would be great to land your dream job right out of school – the job that keeps you happy, inspired and motivated right up until retirement – the odds of that happening are pretty much slim to none. Chances are, in order to reach that ‘dream job’, you’ll need to make a number of changes during your career. This is exactly why so many people end up changing jobs along the way.

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THE FAULT IN OUR STARS

A few weeks back, I made a comment about Kyle Busch and how he handled losing the Coca-Cola 600. Many people at the time tried to justify his behavior as a competitive driver being frustrated by losing. Others tried to bad-mouth Kyle as a person. I didn’t agree with either of those takes.

I’ve thought a lot about the discussion that followed, and there was something about all of it that left me feeling like everyone—myself included—had somehow missed an opportunity where we could all have learned something. I want to dig deeper and think bigger with this blog.

Today, I want to use that event as a reason to take a look at the larger picture, to think about more than just drivers and racing. I want to talk about how we talk to and about each other, and to think a bit about the kind of world we all want to live in. Because the more I think about it, the more I believe that there has to be a better way than what we have now.

HOW WE ARE

In our sport, every driver is going to have some low lights. It’s just part of it. Every driver has done something he’s not proud of. Some have done a good job of burying or hiding it, and that’s okay. But most have not, myself included.

I can think of some incidents I wish I’d handled better.

The first was a couple weekends back at Kentucky. In the heat of the moment, I lost my cool. I was frustrated, but I think we can all agree that there were many other channels I could have used to deal with my frustration.

Another one that comes to mind is my dust-up with Jeff Gordon at the 2014 Texas AAA 500. There were some driving moves I made that I still believe were the right ones. Still, I could have tried a little bit harder to talk to Jeff afterward. Maybe it wouldn’t have made a difference, but I regret not having the humility to walk up to him and say, “I hated that that happened to you. I didn’t want it to happen.”

The point I’m trying to make is that athletes are human. We have plenty of faults. And if you don’t think that someone you’re a fan of is fallible, or has made mistakes, or has had issues, you’re fooling yourself.

The challenge for all of us—athletes, media and fans—is how we choose to digest the frailties we see. In some ways, how we react to our heroes’ shortcomings says as much about us and the time in which we live in as it does about them.

The truth is that the degree of access that we have to our heroes has really transformed the way that we see and interact with them. Consider John F. Kennedy for a minute. He was a fairly popular president, but during his time, no one knew that he had a lot of extracurricular activities going on in his personal life. How would that have affected how people felt about him? I think it’s pretty safe to say it would have changed the way they felt pretty fairly adversely.

Our fans are left with a dilemma. It used to be that we never knew about the faults of our heroes. Now, it seems like that’s all we know. It’s easier to pick up a paper and find out that your favorite star has a substance abuse problem, or said something offensive, or had an unkind moment with a fan than it is to find out about the good deeds they’ve done. With social media, you find out about those kinds of things in real time.

That can make it a very challenging environment to be a fan.

It’s natural and important to sometimes privately judge each other. We make decisions—who we’re going to be around, who we’re going to support, who we love, who we don’t love—based on the information we get access to.

But when all we react to are sensational or negative headlines, it creates an environment that feels toxic. We take sides. Who’s right becomes more important than what’s right.

THE SIN AND THE SINNER

My mother-in-law has a saying that she says all the time: “Hate the sin, not the sinner.”

It’s a simple way of saying two things. First, it’s okay to like someone who isn’t perfect because none of us are. And second, it’s also okay to dislike things that the same person might have done wrong.

That seems like something that’s really tough for people to distinguish, especially in the age of social media. Because for some reason, most people are stuck in one of two places.

They either hate something a person does wrong, and write the person off, too. Or they support a person and back everything he or she does—even if it’s wrong.

It’s easy to jump on the hate the sin and the sinner bandwagon. Somebody does something we disapprove of, and we decide right then and there that they’re awful, too. We’re all guilty of that from time to time.

It’s also easy to excuse the bad behavior of someone you support because you’re a fan. But you can’t give people a hall pass for doing things that aren’t right. I can say, “Hey. When I was five years old, I stole a pack of gum. I’m a good person now. I’ve done enough to make up for that.” That might very well be true, but we can also agree that stealing gum still isn’t okay. Believing in someone doesn’t mean that we stop holding that person accountable, or using common sense.

So where’s the middle ground? Maybe it’s that one bad act shouldn’t define us, especially since most of us are defined by much more than any single thing we do.

Danica Patrick had a well-publicized incident at Pocono that speaks to what I’m getting at. After some fans booed her, she stopped and basically chewed them out for it. It was caught on camera, and it went viral.

Danica later apologized, and explained that moments before the whole deal went down, security had restrained and removed a fan who came at her in a rush. Now that may not excuse how she handled things, but she definitely didn’t deserve what happened, which was that people were talking about her on social media like she was the worst person in the world.

That’s wrong, too.

As fans, as athletes, as members of the media, we’re all being faced with a real challenge. We know and see more about each other than ever before. But what are we going to do with all that newfound knowledge and information? Is this the way we want our world to be?

And if not, how do we change the way we interact with each other for the better?

Hopefully, we can find a way to be strong enough to identify our own weaknesses and faults, and tolerant enough to forgive others for having them, too. As of now, though, we’re not there yet.

I’m curious to hear what you think.

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